Content Strategy

Ready to migrate your site using the new Georgia State Website Builder? These tools will help guide you through the process of developing and implementing a content strategy.

1. Gather Information

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What are your goals? Who are you trying to reach and what action do you want them to take? What information is required?

2. Analyze and Plan

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Does your site match your goals and user experience? What do analytics say? Use your analysis to build a high-level site map that best presents the User Experience and Required Information.

3. Design & Prototype Your Home Page

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Use the templates and tools to design your home page to support your sitemap. Develop a working version of your home page to test effectiveness and review with staff.

4. Build/Migrate Content

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Build your core site by creating and migrating content using WordPress tools.

5. Measure & Refine

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Monitor the use and results of your site using Google Analytics. Gather feedback from users and staff. Use this information to refine your site.

Style Guide and Tools

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Learn more about the Styles and Tools available to build your site.