Build/Migrate Content

Once you have created your site map and home page, you are ready to start building and migrating content.  Start with the top level and/or most visited and visible pages on your site based on your layout and analytics.  Consider the best layout for your information.

  • Home Page, Feature Page, Default 2-Column Page or Product List Page or Post
    • Home Page –  Use this layout to create landing pages with featured content areas within your site.
    • Feature Page – Use this layout to display a featured image that spans the entire width of the page with a left side bar and content area layout below.
    • Default 2-Column Page – Use this layout when a lefthand navigation menu is needed and/or associated posts, events or other information are to be displayed in the left sidebar.
    • Product List Page – Use this layout to display a 1, 2 or 3 column product or services listing without a lefthand menu or sidebar.
    • Default Post – Use default posts for news articles and stories which are mostly text and need to be published and presented in blog style lists.
    • Gallery Post – Use gallery posts to tell a story or news item with an emphasis on pictures vs. a large amount of text.

 

  • Single Column Product List.  Use this layout to highlight a short list of departments, programs or services. Combine with the default page layout to provide a short product listing with a left-hand menu and sidebar.
  • 2 or 3 Column Product List.  Use these layout to highlight a longer list of departments, programs or services. Combine the 2 Column layout with the default page layout to provide a short product listing with a left-hand menu and sidebar.

Prototype and review these pages with your team.  Once you have agreed on the core content page layouts, begin building or migrating and adjusting your content as needed to prepare your new site.

  • Information provided should be rich in meaning, concise and easy to read.
  • Long and indirect explanations should be avoided as web readers usually do not spend a lot of time reading
  • Use dynamic content and graphics where appropriate to communicate your message

For more information on tools and content types, refer to the Style Guide and Tool section.