Measure and Refine
There are several approaches to measuring your site.
- Survey your user community to gain insight into their experience.
- Track sign-ups for newsletters, requests for information and other services available through your site.
- Monitor your site usage and traffic on a regular basis using Google Analytics to determine how people are using your site and what they are responding to. Where appropriate work with GSU Web Services to setup A/B testing to test the best presentation for specific items.
Learn more about how GSU Web Services can help you setup, report and analyze appropriate metrics for your site.GSU Metrics and Analysis Services