Type & Color Use

Type use

Type Usage graphic showing Gill Sans font and Usherwood FontThe university has two official typefaces, Gill Sans and Usherwood which should be used in publications. Both fonts are very readable and are available in a variety of formats. If Gill Sans is not available, substitute Helvetica in its place. If Usherwood is unavailable, substitute Times Roman in its place.

The logotype

The university logotype is set in a highly modified form of a standard typeface. Because this typeface has been modified, individuals should never try to recreate the logotype using a standardized font. Copies of the logo — with approved logotype configurations — are available from the Division of University Relations.

Color use

The official colors of the university are blue (PMS 286) and white. Accent colors are grey and red for the university and red and black for athletics. Strong use of the university blue is encouraged. The university red should play a secondary, minimal role.

Logo Color Breaks

Three Colors

The logo’s full-color version prints in three colors: the flame prints in PMS 286 blue, the underline prints in PMS 186 red, and the logotype prints in PMS 404 gray.

Two Colors

In two-color versions of the logo, the mark and logotype print in PMS 286 blue and the underline prints in PMS 186 red. In the reversed two-color logo, the mark and logotype are white and the underline prints in PMS 186 red.

One Color

A one-color version of the logo must always print in PMS 286 blue. When printing in black and white only, the logo prints in 100 percent black. If printing in a one-color publication or application in which one of the official colors is not available, the logo must always reverse out of a solid block of color and be white. To ensure uniform color reproduction, logo colors may not be screened.

Reversing the Logo Out of A Color

When reversed, the one-color logo should always be white. When printing in four color process or with PMS 186 red, the underline should be red. The university logo is a trademarked image, and all its configurations should appear in its official colors – blue (PMS 286), red (PMS 186) and gray (PMS 404) – unless it is printed in a one-color publication or application in which one of the official colors is not available. In this instance, the logo must always reverse out of a solid block of that color.

Web Colors

Color breakdowns for web usage should mirror the guidelines laid out previously with the only exception being the use of hexadecimal or RGB colors in place of the standard PMS or CMYK color breaks.