Why Conform?

The Georgia State University community takes pride in its great students, faculty, staff and alumni. Hundreds of offices and departments on our campuses produce their own digital content, memos, letters, brochures, posters, invitations, fliers, booklets, catalogs, magazines and newsletters. Writers and editors have their own priorities and objectives.

But all Georgia State publications and communications — print and digital — have one thing in common, no matter where they originate: They can only be effective if they reflect consistency and clarity in our messages.

They often have another thing in common, too: the reader. Many of our audiences overlap. One reader may receive an Andrew Young School of Policy Studies brochure, an invitation from the Office of Development, a copy of the Georgia State University Magazine, a flier about scholarship opportunities from the Honors College and a letter from the dean of students — all in one week. Imagine the confusion that would ensue if every part of the university community used the English language differently. Our readers would wonder if we’re all really talking about the same place.

It’s for the sake of our readers that we advocate using a clear, consistent, contemporary style of writing in non-academic documents, websites or publications originating from Georgia State University.