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Public Relations and Marketing Communications
This communications toolkit is your resource for the guidelines, assets, templates and information you’ll need to be a valuable contributor to the success of Georgia State’s public relations and marketing communications strategies and initiatives. We hope you’ll bookmark it as an indispensable resource in your communications work, and we hope you’ll contact us if you have more questions or need additional support.
Often misunderstood and misconstrued, public relations, marketing communications, marketing and branding are distinct practices, but they work in concert to advance the cause of Georgia State.
Public relations and branding build and maintain an environment in which marketing can be successful. Marketing communications focuses on delivering key messages that help to stimulate a transaction with consumers.