
COMMUNICATIONS TOOLKIT
Visit the Public Relations and Marketing Communications (PRMC) website for information on our staff and work.





This communications toolkit is your resource for the guidelines, assets, templates and information you’ll need to be a valuable contributor to the success of Georgia State’s public relations and marketing communications strategies and initiatives. We hope you’ll bookmark it as an indispensable resource in your communications work, and we hope you’ll contact us if you have more questions or need additional support.
Often misunderstood and misconstrued, public relations, marketing communications, marketing and branding are distinct practices, but they work in concert to advance the cause of Georgia State.
Public Relations
Marketing
Marketing Communications
One component of marketing, it uses various channels to communicate key messages to and foster relationships with an organization’s desired consumers.
Branding
Public relations and branding build and maintain an environment in which marketing can be successful. Marketing communications focuses on delivering key messages that help to stimulate a transaction with consumers.
Contact Us
Have a story to tell?
Need assistance with communications?
Need help with a project?
Fill out our intake form and tell us about your project. Questions? Contact Rashan Beacham, 404-413-1367 or rbeachem@gsu.edu.