COMMUNICATIONS TOOLKIT

Public Relations and Marketing Communications has responsibility for the strategy that helps to build and protect the reputation of Georgia State and evoke positive actions from the university’s important constituencies by fostering their trust. We recognize that we need the strong support and involvement of the university community implement our strategy across its many dimensions.

PUBLIC RELATIONS AND MARKETING COMMUNICATIONS

Visit the Public Relations and Marketing Communications (PRMC) website for information on our staff and work.

VISIT THE PRMC WEBSITE

This communications toolkit is your resource for the guidelines, assets, templates and information you’ll need to be a valuable contributor to the success of Georgia State’s public relations and marketing communications strategies and initiatives. We hope you’ll bookmark it as an indispensable resource in your communications work, and we hope you’ll contact us if you have more questions or need additional support.

Often misunderstood and misconstrued, public relations, marketing communications, marketing and branding are distinct practices, but they work in concert to advance the cause of Georgia State.

Public Relations

Builds relationships, manages reputation and builds trust with an organization’s important constituencies through strategic communications and informed decision-making.

Marketing

Focused exclusively on consumers, it seeks to motivate a transaction in which one party exchanges a product or service for some form of payment.

Marketing Communications
One component of marketing, it uses various channels to communicate key messages to and foster relationships with an organization’s desired consumers.

Branding

Defines and communicates an organization’s key attributes to build understanding, affinity and awareness among its key constituencies.

Public relations and branding build and maintain an environment in which marketing can be successful. Marketing communications focuses on delivering key messages that help to stimulate a transaction with consumers.

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