Content Strategy

Ready to migrate your site using the new Georgia State Website Builder? These tools will help guide you through the process of developing and implementing a content strategy.

1. Gather Information

What are your goals? Who are you trying to reach and what action do you want them to take? What information is required?

2. Analyze and Plan

Does your site match your goals and user experience? What do analytics say? Use your analysis to build a high-level site map that best presents the User Experience and Required Information.

3. Design & Prototype Your Home Page

Use the templates and tools to design your home page to support your sitemap. Develop a working version of your home page to test effectiveness and review with staff.

4. Build/Migrate Content

Build your core site by creating and migrating content using WordPress tools.

5. Measure & Refine

Monitor the use and results of your site using Google Analytics. Gather feedback from users and staff. Use this information to refine your site.

Style Guide and Tools

Learn more about the Styles and Tools available to build your site.