Analyze and Plan
Now that you have gathered your information, its time to analyze and plan your new site map.
– Remember, LESS IS MORE. Web users want to find relevant information quickly and easily.
Evaluate Current Content
- Does the content support the site objectives?
- Is it relevant to one of the target audiences?
- Is the content current? How far back should relevant content be maintained?
- Is the content being used by the target audience? Utilize your analytics.
- Is content missing?
- Does new content need to be developed or existing content need to be reworked to better support objectives/message?
- Does the presentation of the content facilitate the objectives/message? Does the target audience(s) recognize the relevance of the information at a glance?
- Is presentation of like content consistent? e.g., Degrees, Departments, Alumni, Student Resources
External Web Services can help you analyze your site’s usability content. Learn More.
Develop Site Map
The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system.
- Use the Main Navigation Menu to guide your site map development.
- Use the Top Level options to highlight areas of interest to your audience — consider information gathered on User Experience and Analytics on your current site.
- Within each Top Level area, identify topics or sub-areas most frequently accessed based on your audience.
- Include areas for links to commonly used resources and/or required information in the Menu rather than cluttering your pages with links — Save your valuable real estate for your most compelling information.
- Build out the Main Navigation Menu for your site in WordPress so you and others can visualize and refine the new site structure. Learn more about Menus.