Online video at Georgia State is expected to be of the highest quality to properly represent the university and its identity. Videos that meet the expectations of these guidelines will be uploaded to the university YouTube account.
Each video should:
- Be visually Interesting.
- Have clean understandable audio.
- Be long enough to let the story be told, but not longer. (Generally speaking, storytelling web videos should be no longer than 2-3 minutes.)
- Be free of any copyrighted material unless legal permission is granted and documented.
- Follow the visual identity.
- Open and close with the appropriate Georgia State logo, which can be found in the DAL
Right to Use: Make sure Georgia State University holds all rights to the video, including talent, music and pictures. Some material being used in an educational setting may not be copyright free in a marketing setting. Contact the office of Legal Affairs or Public Relations and Marketing Communications if you need a model release form or have questions. There are various sources to copyright free music you may find online, or you can seek legal documented permission from an individual artist. Please send a copy of all signed documentation to Public Relations and Marketing Communications’ digital archivist at firstname.lastname@example.org, and keep the originals for your records.
Further Resources: Staff and faculty have access to comprehensive educational materials on video production and digital video editing. Lynda.com is a great resource for learning how to operate editing programs and basic cinematography. You can create an account here at no cost. The Exchange on campus offers video editing workshops and basic equipment check-outs, you can learn more at The Exchange’s website.