Visual Identity

Georgia State is composed of a multitude of units and constituencies with a range of purposes and goals. The visual identity program links the colleges, schools and units to present the institution as a unified community. The program is designed to build maximum recognition of the university through the consistent use of a logo system and color palette that always displays Georgia State. If you have questions about the identity program, contact Ellen Powell, director of strategic communications, 404-413-1352.

Logo & Mark Reproduction

It’s easier to craft your own exceptionally high quality communication materials with the Georgia State logo when you know all of the logo’s use conditions.

Official University Logos

The Georgia State logo communicates the character and reputation of the university. Learn more about how visual recognition can help your message.

Athletic Logos

Who brings the school spirit?  Pounce!  The athletic logo is available for marketing materials that support school spirit.

Digital Asset Library

Digital Asset Library
Access more than 14,000 images for use in  your publications and Web communications.

Type & Color Use

The university has official colors and type faces. They will give your project the distinctive Georgia State look.


Learn more about essential Georgia State stationery and how it is developed.

Identity Policies

We provide training and support for the WordPress themes we support and in more general Web-related subjects such as Web content, information architecture, best practices and social media.

Identity Support

Visit our Digital Asset Library page to see what Strategic Communications can offer you for download. If you would like to speak to someone, contact Ellen Powell, director of strategic communications, 404-413-1352.