An important part of Georgia State’s visual identity program is the university Athletics logos, including the mascot Pounce. The Athletics logos promote Athletics and school spirit.
A number of Athletics logos are available for use in publications, signs, displays and other promotional materials that support school spirit. These images are distributed through Public Relations and Marketing Communications and Athletics for nonprofit use and through Affinity Licensing for distribution for profit.
Like the university logo, the Athletics logos may not be manipulated or changed in any way and should always be reproduced from official artwork in official colors in the manner described in this guide. Athletics logos, including the Panther Head, are copyrighted.
Pounce is a copyrighted image and should always appear in his official colors — PMS 286 blue and white. The red in Athletics logos is PMS 186. To ensure uniform color reproduction, Pounce colors may not be screened. For further guidance, contact Public Relations and Marketing Communications. See more information on color use here.
When is it appropriate for a group other than Athletics to use the Athletics logo?
Answering “yes” to the following questions MAY mean that you will be able to use the athletics logo. Logo use must be approved by Public Relations and Marketing Communications and Athletics before being produced. Leave plenty of time for approval in the production process.
- Will the item be used to promote the university as a whole, not just an individual group, department or program?
- Does the logo stand alone (not grouped with other elements such as type, graphics or unit names)?
- Will the item be distributed for free?
- Have you received permission from Public Relations and Marketing Communication and Athletics to use the logo?