Because modern public relations has a much larger number of communications channels open to it than it ever has, story-telling has taken on increased value for businesses and organizations. Feature writing offers many ways to enter into a story and draw a reader’s interest.
Before you write, however, you need to take the time to find your story’s focus and think about whether that focus will be interesting to your readers. Think about your story from the readers’ perspectives, not your own.
No matter how you begin, it is vital that you grab reader interest right away. In today’s over-communicated society the competition for people’s time and attention is daunting. You must make a case for their investment of time right at the start of your story, then pay off that investment with interesting details and quotes throughout your piece.
Meaningless, self-serving quotes, uninteresting details and a lack of flow to the story are all obstacles in trying to reach and retain your readers. People’s attention spans have diminished drastically over the years, so we must put a premium on telling our stories in a compelling manner as succinctly as possible. The length of most feature stories should fall between 300 and 500 words, with 500 being the upper limit.
A great feature is a terrific way to tell the Georgia State story because it is frequently able to convey the human element that is at the heart of the university. A university is a community loaded with these kinds of fascinating people stories, and we owe it to our subjects to tell their stories in an evocative manner.