Metrics and Analytics

Measuring Your Website’s Effectiveness

Maintaining an effective website is a continual process, much like cultivating a garden. Content needs to be pruned and shaped to meet the expectations of users and the institution. Analytic data on how your users use the site provide a crucial first step for planning an effective presentation.

We measures the traffic and use of each of the sites using our WordPress themes. The collected data provides insights into how users use the site, how they get to the site, and what they search for while on the site. Measuring and reviewing that data helps to determine how navigation can be improved, what content most appeals to the audience, and where there might be barriers in the construction of the site to having the audience perform a task or get to key information.

What Can You Do to Improve Your Results?

  • Review: Examines usage logs for anomalies in traffic to highlights opportunities for improvement. Major units are provided with a site improve account for analyzing and reviewing your site. Lower tier units may request a regular Google Analytics report for their sites. Requests for access to analytics should be submitted at
  • Consultation: Request consultation and training for individual content providers on how to review analytical data and custom reporting on their unit’s website.