COMMUNICATION PLANNING AND DISTRIBUTION

Communication doesn’t occur until a message from a sender reaches a receiver. That’s why it’s crucial you plan your content, your schedule and your communications channels to maximize your potential to make that connection. Your plan also should include a way to measure whether your message reached its targets.

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Best Practices

KNOW YOUR AUDIENCE

Who is your message for and what are the specific trigger words and/or events for each audience? What is your goal with each audience. For example, are you trying to raise awareness or trigger specific actions and next steps?

External contacts

Peer institutions
Members of the Legislature
Community contacts
Recruiters
Social media followers
Prospective students and parents

Georgia State contacts

Alumni and donors
Faculty and staff
Students and parents

Landing Page

Screen capture of example landing page

Social Posts & Targeted Email Campaigns

Screenshot of example social post screen shot of example email

REFINE YOUR MESSAGE

Refine your message to reach important audiences and break through the noise. What are the best methods and times to communicate to your audiences? Depending on your audiences and communication methods, you may have to modify your message. For example:

Messages to internal staff vs. donors would likely have different triggers.
Messages to students might be most effective via social media or video.

DEVELOP A PLAN & RELEASE SCHEDULE

Prepare a plan and schedule of events from concept to build and test through delivery and measurement. Make sure everything is tested and reviewed for style, accuracy, presentation on different devices and media, and timing. Think about what should come first. For example:

Will print be mailed before social and email?
What distribution lists will you use?
Will social posts an/or email be used to drive visitors to information?
Will information be released around specific trigger events?

Print Execution

MEASURE YOUR RESULTS

How will you know if you achieved your objectives with each audience? You'll need to track the following:

Landing page interactions and events
Social media Interactions
Email open rates by audience

Contact Us

Need help with communication planning?

PRMC can help you with planning and executing your campaigns including email, Web and print design, list building, copyrighting and measurement of results. PRMC creates the templates, assists in copywriting and delivers analytics to our partners.

CONTACT OUR TEAM

Fill out our intake form and tell us about your project. For questions, contact Rashan Beacham, 404-413-1367 or rbeachem@gsu.edu.

Communication Planning & Distribution