
COMMUNICATION PLANNING AND DISTRIBUTION
Communication doesn’t occur until a message from a sender reaches a receiver. That’s why it’s crucial you plan your content, your schedule and your communications channels to maximize your potential to make that connection. Your plan also should include a way to measure whether your message reached its targets.
Find a university communicator to help you tell your story.
Best Practices
KNOW YOUR AUDIENCE
External contacts
- Peer institutions
- Members of the Legislature
- Community contacts
- Recruiters
- Social media followers
- Prospective students and parents
Georgia State contacts
- Alumni and donors
- Faculty and staff
- Students and parents
REFINE YOUR MESSAGE
Refine your message to reach important audiences and break through the noise. What are the best methods and times to communicate to your audiences? Depending on your audiences and communication methods, you may have to modify your message. For example:
- Messages to internal staff vs. donors would likely have different triggers.
- Messages to students might be most effective via social media or video.
DEVELOP A PLAN & RELEASE SCHEDULE
Prepare a plan and schedule of events from concept to build and test through delivery and measurement. Make sure everything is tested and reviewed for style, accuracy, presentation on different devices and media, and timing. Think about what should come first. For example:
- Will print be mailed before social and email?
- What distribution lists will you use?
- Will social posts an/or email be used to drive visitors to information?
- Will information be released around specific trigger events?
MEASURE YOUR RESULTS
How will you know if you achieved your objectives with each audience? You'll need to track the following:
- Landing page interactions and events
- Social media Interactions
- Email open rates by audience
Contact Us
Need help with communication planning?
Fill out our intake form and tell us about your project. For questions, contact Rashan Beacham, 404-413-1367 or rbeachem@gsu.edu.