The most logically thought out and easy to use website doesn’t amount to a hill of beans if people can’t find it. Search Engine Optimization (SEO) is increasingly important for websites that want to stand out from their competition by being at the top of your intended audience’s search results.
Digital Strategy provides tool to assist you in improving the organic search rankings – that is, consistently showing up in the top tier of search results without having to resort to paid advertising keyword placement strategies.
What Can I Do to Improve my Site’s SEO?
Perform regular audits of your website’s content and your current search engine organic results for strategic key phrases. Ensure you have optimized key words and meta descriptions for pages you want to show up in search engine rankings. Use the YOAST SEO Tools on your WordPress site to identify where there are content gaps in your site or where content could be rewritten or improved to increase your ranking on search engines.
Look at key competitors’ search engine results: Look at what others in the industry are doing to help determine how your site can leverage the same techniques or avoid the traps that those sites have fallen into.
Training and Consultation
Request a consultation and training for your web content providers on SEO best-practices and tools.
Mobile Device Optimization
Use the latest mobile tools in the WordPress Page Builder to format your content for viewing in mobile devices.