SOCIAL MEDIA
gettingstarted
Important Considerations
What should you expect to do every day?
- Set aside time every day for social media, usually at least an hour.
- Listen to the conversations on the various platforms and post when you have relevant content to contribute to these conversations.
- Engage with users and consider how you will respond to comments made on your social channel.
How do we handle a crisis on social media?
Do not represent your unit as the university. In a crisis situation, refrain from posting on social media channels until official statements have been released from Public Relations and Marketing Communications. Refer social media activity about the crisis to Public Relations and Marketing Communications.
How do you get approval to represent Georgia State on social media?
Before joining a new social network on behalf of the university, seek approval from Public Relations and Marketing Communications, and Legal Affairs by requesting the appropriate form.
What tools can you use to measure success?
Hootsuite provides access to social media reporting for your channels. Familiarize yourself with these report features and determine which statistics are important to your unit. Remember that “likes” and “follows” aren’t as important as engagement. Statistics that show actual interactions are of more value.
Hootsuite
The content we post changes the way the community perceives the university. Georgia State’s social media accounts are managed by Public Relations and Marketing Communications through an enterprise system called Hootsuite. This system, accessed through the university’s Single Sign On login, allows users access to university level content through the Hootsuite Content Library. Contact Terry Coniglio for access to Hootsuite. University accounts created and managed outside of the Hootsuite Enterprise system are in violation of university policy.
UTM Codes
UTM codes are variables recognized by Google Analytics to track campaigns. They are attached to the end of URLs to track clicks and the performance of our content. Consistency is key. Remain consistent in your nomenclature to ensure that content pulls correctly in google analytics. All links published on social media of email should have UTM codes added.
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