SOCIAL MEDIA

Georgia State’s social media channels reach hundreds of thousands of people each day. They have become our most timely and relevant avenues to reach a variety of audiences. The content we post changes the way people perceive the university. In this section you’ll find tools and resources to help you effectively manage your unit's social media accounts.

SOCIAL MEDIA TOOLBOX

Download our toolkit for guidance on running a social channel.

gettingstarted

Important Considerations

Maintaining a quality social media channel that engages your audiences and brings them meaningful content is harder than it appears. Like a news site or blog, it requires regularly updated content and a manager who is responsive to the audience. There are some important items to consider if you are planning to or are already running a social channel.

What should you expect to do every day?

Set aside time every day for social media, usually at least an hour.
Listen to the conversations on the various platforms and post when you have relevant content to contribute to these conversations.
Engage with users and consider how you will respond to comments made on your social channel.

How do we handle a crisis on social media?

Do not represent your unit as the university. In a crisis situation, refrain from posting on social media channels until official statements have been released from Public Relations and Marketing Communications. Refer social media activity about the crisis to Public Relations and Marketing Communications.

How do you get approval to represent Georgia State on social media?

Before joining a new social network on behalf of the university, seek approval from Public Relations and Marketing Communications, and Legal Affairs by requesting the appropriate form.

What tools can you use to measure success?

Most social media platforms come with free analytic tools such as Facebook Insights. Familiarize yourself with these and determine which statistics are important to your unit. Remember that “likes” and “follows” aren’t as important as engagement. Statistics that show actual interactions are of more value.

Our guide has some great information about running a social channel. Contact us if you need help with planning or running your social media channels.

Check Out Our Social Swag

Pounce standing beside the panther outside student center

Contact Us

Ready to get started?

Before you create accounts or take over existing accounts, set up a meeting with PRMC’s social media team. The team can help you determine the best course of action, go over the university guidelines and provide you with access to the university’s Hootsuite enterprise account.

Contact Terry Coniglio, tconiglio@gsu.edu, 404-413-1356