- Set aside time every day for social media, usually at least an hour.
- Listen to the conversations on the various platforms and post when you have relevant content to contribute to these conversations.
- Engage with users and consider how you will respond to comments made on your social channel.
Do not represent your unit as the university. In a crisis situation, refrain from posting on social media channels until official statements have been released from Public Relations and Marketing Communications. Refer social media activity about the crisis to Public Relations and Marketing Communications.
Before joining a new social network on behalf of the university, seek approval from Public Relations and Marketing Communications, and Legal Affairs by requesting the appropriate form.
Most social media platforms come with free analytic tools such as Facebook Insights. Familiarize yourself with these and determine which statistics are important to your unit. Remember that “likes” and “follows” aren’t as important as engagement. Statistics that show actual interactions are of more value.