Sub-brands and unit wordmarks are for use by academic, research and administrative units. For sub-brand lock-ups, contact your college or school's director of communications. If you have other questions, contact us for assistance.
Degree-granting colleges, schools and institutes, and university-level research centers are designated sub-brands that have official lockups, a visual construct that connects them to the university mark. Departments and units within each entity should use the sub-brand lockup to build recognition.
Sub-brand lockups should be used on all external communication and on internal communication that needs a professional or formal approach.
Use the logo artwork exactly as given. Never manipulate the logo. Do not change the type or color or rearrange its parts. Do not redraw, distort or add anything to it.
Administrative and academic units do not have lockups, but should use the master logo or sub-brand lockup with a unit wordmark as described in the unit wordmarks section.
Just like with the master logo, a clear space equal to half the height of the flame around the lockup will give it room to stand out.
Our identity standards use “&” instead of “and” in sub-brand lockups.
No academic or administrative unit, department, center, institute, program or grant may create its own logo. Secondary images dilute the university’s brand, prohibiting the university from maximizing the impact of its graphic identity.
Never create your own lockup. If you are a sub-brand and you don’t have a correct lockup, don’t make one yourself. Request one from Public Relations and Marketing Communications.
The unit wordmark (a logo using words only) is used in combination with the master logo or a sub-brand lockup. Separating the unit name from the master logo or sub-brand lockup allows units to be prominently featured on material while still associating the unit with the university, college, school, institute or center. Unit wordtypes are for entities that directly align with a single academic college or school, or with a non-academic division or office to further the university’s mission. They exist to expand on the work of the primary sub-brand with which they’re affiliated.
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Central administrative units and units that cross the university should use the unit wordmark with the master logo.
Academic and administrative units in degree-granting colleges, schools or institutes should use the unit wordmark with the college’s, school’s or institute’s lockup.
Units in university-level research centers should use the unit wordmark with the center’s lockup.
A unit wordmark is always one color only: Georgia State blue or white.
For sub-brand lockups and unit wordmarks, our identity standards use “&” instead of “and” in the names of schools, colleges, administrative or academic departments, offices, centers and institutes.
Do not create your own unit wordmark. Public Relations & Marketing Communications will make one for you.
Student groups are not eligible to use unit wordmarks.
A wordmark should never be manipulated or “improved.”
Units that choose to deviate from the approved wordmark options may not create a different stylized wordmark.
Customizations may be allowed on marketing campaigns with a finite end date. Discuss variations your unit would like approved with Public Relations & Marketing Communications.
Office of and Department of
Our identity standards have eliminated “Office of” and “Department of” in the names of units. “Office of” and “Department of “ are not used in logotypes or wordmarks. The exception is when the office takes its name from an individual’s title (for example, Office of the President, Office of the President)
When communicating with external audiences, the master logo must always be used for administrative units, while units within sub-brands may use the sub-brand lockup. The unit name is featured prominently on the material, but is separate from the master logo or lockup. The master logo or sub-brand lock-up acts as an endorser.
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Brand Extensions exhibit distinct personalities, but are linked to the university. Brand extensions’ logos should not detract from or dilute the university’s brand. Their missions vary from the core academic and research mission of the university.
Independent Associated Brands are autonomous or semi-automous entities that are associated with the university, but have their own mission and offer different services for different primary target audiences. They are primarily or entirely funded separately from the university. Their mission, while related, varies from the university’s core mission of academics and research.