The most logically thought out and easy to use website doesn’t amount to a hill of beans if people can’t find it. Search Engine Optimization (SEO) is increasingly important for websites that want to stand out from their competition by being at the top of your intended audience’s search results.

External Web Services work diligently to improve the organic search rankings – that is, consistently showing up in the top tier of search results without having to resort to paid advertising keyword placement strategies. By continuously adapting to the needs of audiences and search trends, we work to ensure that UF&Shands is recognized as an authority of the field by the web community and the public, both on the relevance of their web sites and the content and services we provide.

What Can Web Services Do to Improve my Site’s SEO?

External Web Services provides the following services to help maximize your Search Engine rankings:

Site Audit

Audits of your website’s content and your current search engine organic results for strategic key phrases. We’ll help identify where there are content gaps in your site or where content could be rewritten or improved to increase your ranking on search engines.

Competitive Analysis

Analysis of competitors’ search engine results: We’ll look at what others in the industry are doing to help recommend how your site can leverage the same techniques or avoid the traps that those sites have fallen into.

Training and Consultation

Consultation and training for your web content providers on SEO best-practices. We’ll work with your departments on the best ways to increase your site relevancy to search engine rankings, while avoiding the ‘black-hat’ techniques for increasing your ranking that could lead to your site being blacklisted by Google and other search engines — techniques often used by some SEO consultation companies.

Site Review

Review of your website’s content and structure to identify areas for improvement.

ROT Analysis

We work with the content providers in your units to audit existing content on your site for redundant, outdated and trivial content, commonly known as ROT. By identifying and removing this material from the site, it makes the sites easier to manage and for audiences to find the information and complete the tasks that are central to your mission and goals.

Strategic Content Review

Web Services reviews the content of your site for messaging and consistency with the strategic priorities set forth by the unit, the UF Academic Health Center, and the University of Florida, and makes recommendations on how to leverage those strategies and the strengths of the institutional brands to enhance your content.

Mobile Device Optimization

Web Service works with content providers on how to best arrange your content for viewing in mobile devices