Why is Usability Important?

Usability looks at how easy it is for a user of your site to navigate your website and accomplish the goals that you have set for that site – apply for admissions to your college, sign up for training services, find information resources, etc.  Reviewing your site for usability issues and finding ways to address them is critical for a well-functional and effective web presence. Without it, your site runs the potential of being too difficult to use and people will leave the site.

How Can Usability Services Help Me with Usability?

Peer Site Comparisons for Best Practices

A comprehensive review of the websites of your peer institutions is a good way to garner a reliable analysis of trends and common conventions to determine:

  • Market position
  • Content gaps and opportunities
  • Feature enhancements that will provide better site experiences

Review of Typographic and Graphic Design Best Practices

Readability and Comprehension Level of Content

A key factor in building a well-used site is in providing content that is well-written and easy to understand and process by audience. External Web Services can analyze the content of your site and provide best practices for:

  • Content structuring and labeling
  • Font and font size for enhanced readability
  • Spacing and color elements

Iterative Usability Testing of CMS Templates

The External Communications Services routinely examines the templates provided to the GSU community to see if they best meet the audience’s needs.   A key component of this is Usability Testing, in which individuals are asked to use the site while their reactions and use of the site is recorded, analyzed and used to make universal changes to the template to enhance their usability for the entire enterprise.

On-demand Usability Testing of Unit-Specific Websites and Tasks

External Web Services can work with your unit in setting up user-based usability testing. By bringing in people not familiar with your website and asking them to accomplish specific tasks, we can identify where the site works and where the navigation or paths to complete a task might need to be reconsidered to make them more user-friendly and easy to accomplish.

Review and Recommendations to Improve Information Architecture, Navigation, Use of Links and Key Pathway Processes

Keeping a site concise and to the point is an ongoing process that requires periodic review of the material of the site to clean out redundant, trivial and outdated content.  The Usability Team  can assist units by conducting:

  • Content reviews
  • Site analytics reviews
  • Card and tree sorts to increase information “findability”

How to get started?

If you are interested in usability services please click our help and feed back tab on the left and contact us.  We’ll be happy to put you in touch with the right experts.