Multi-colored cloth next to lapto showing color wheel.

TYPOGRAPHY & COLOR

The university has two official typefaces, Gill Sans and Usherwood, which should be used in publications and digital images. Both fonts are very readable and are available in a variety of formats. If Gill Sans is not available, substitute Lato in its place. If Usherwood is unavailable, substitute Times Roman in its place.

DID YOU KNOW?

Color is one of the strongest visual brand components for the university. Whenever possible, choose materials and giveaways that are closer to the university blue.

Use of Color

Primary Colors

The university primary colors are blue and white. These two colors should be the strongest palette on layouts created for Georgia State.

Georgia State Blue

pms 286
cmyk 100 80 0 12
rgb 0 57 166
hex 0039A6

White

pms n/a
cmyk 0 0 0 0
rgb 255 255 255
hex FFFFFF

Secondary Color Chart

Red Accent

pms 186
cmyk 0 100 80 5
rgb 198 12 48
hex CC0000

Cool Blue

pms 285
cmyk 90 47 0 0
rgb 0 113 206
hex 0071CE

Vibrant Blue

cmyk 100 0 0 0
rgb 0 175 240
hex 00AEEF

Light Blue

pms 291
cmyk 38 4 0 0
rgb 151 202 235
hex 97CAEB

Cool Gray 9

pms Cool Gray 9
cmyk 50 40 34 17
rgb 119 118 121
hex 767679

Typography on Georgia State Blue

Right

Wrong

Right

Wrong

Typography

Print/Graphics

A software license is required for Gill Sans. Download Gill Sans and ITC Usherwood at Myfont.com.
Free web alternative for Gill Sans is Lato.
Free web alternative for ITC Usherwood is Times Roman available on Windows and Mac platforms.

Gill Sans font styles and ITC Usherwood font styles

Web Fonts

The primary Web font for Georgia State is LATO. OSWALD may be used in uppercase as a secondary font for headings.

Primary: LATO

H1 Heading, 6.4REM, Line Height: 6.9REM

H2 Heading, 5REM, Line Height: 5.4REM

H3 Heading, 3.6REM, Line Height: 3.9REM

H4 Heading, 2.4REM, Line Height: 2.7REM

Secondary Marquee Title Font: OSWALD*

H1 Heading, 6.4REM, Line Height: 6.9REM

H2 Heading, 5REM, Line Height: 54REM

H3 Heading, 3.6REM, Line Height: 3.9REM

H4 Heading, 2.4REM, Line Height: 2.7REM

* OSWALD should only be used in uppercase with the exception of the top navigation bar under the area name.

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