UNIVERSITY LOGOS
Logos are available for use by academic and administrative units. If you have questions about university or athletic logos, contact us for assistance.
Primary Logo
The primary logo, the official logo of Georgia State University, is the common thread through university communication. The logo is a registered trademark protected by federal law. Deliberate, consistent use and placement of the logo establish the university’s name and reputation and create immediate and positive recognition.
The primary stacked logo should be used whenever possible. The flame is an abstract representation of the letters G and S, but the function of this mark is not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remembered and associated with Georgia State University. Further symbolism may be read into the mark. There is a flame-like aspect that can be seen as symbolizing the traditional flame of knowledge, as well as the mythical phoenix, the symbol of the post-Civil War resurrection of Atlanta.
Remember
Do not modify the logo to fit a design idea. Modify the idea to fit the logo
Don’t
Create your own logo. If you don’t have a correct logo, don’t make one yourself. Request a logo from Public Relations & Marketing Communications.
Never manipulate the logo. Do not change the type, the colors or the structure. Do not redraw, distort or add anything to it.
When to Use It
The primary logo should be used on all external communication and on internal communication that needs a professional or formal approach. As the primary graphic identity for the university, the primary logo or an approved sub-brand lockup must appear on all external communications.
A clear space equal to half the height of the flame around the logo will give it the room to stand out.
On a standard 8.5”x11” page, the primary logo should not be larger than 2.25” in height nor smaller than 1.25” in height.
On promotional items, the logo should never be smaller than .625” in height. Please refer to the Trademarks and Licensing section.
full-color (preferred)
two-color
one-color
two-color reversed
one-color reversed
When reversed, the logo should always be white with a white or red underline.
The logo must always reverse out of a background that is dark enough to provide a high contrast and does not contain distracting patterns. It may be used on photos, but the logo must be clearly legible. When using a reversed logo, the flame is always white.
When printing in four-color process or with PMS 186 red, the underline should be red.
If printing in a one-color publication or application in which one of the official colors is not available, the logo must always reverse out of a solid block of color and be white.
To ensure uniform color reproduction, logo colors may not be screened.
primary colors
Georgia State blue and white are the primary university colors and are used prominently in the primary logo.
 |
pms cmyk rgb hex thread |
286 100 80 0 12 0 57 166 0039A6 Madeira 1076 RA 2436 |
-
 |
pms cmyk rgb hex thread |
n/a 0 0 0 255 255 255 FFFFFF Madeira 1001 - |
secondary colors
 |
pms cmyk rgb hex thread |
186 0 100 80 5 198 12 48 CC0000 Madeira 1147 RA 2263 |
-
 |
pms cmyk rgb hex thread |
404 45 43 47 25 119 110 100 776E64 Madeira 1228 RA 1664 |
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The Flame
The flame graphic mark and underline are appropriate for limited uses on certain kinds of merchandise.
The flame should only be blue or white, never red.
Don’t
Never manipulate the flame. Do not change the colors or the structure. Do not redraw, distort or add anything to it including type.
flame with underline
flame without underline
Horizontal
Whenever possible, the primary stacked logo should be used, but when size constraints do not allow for the primary logo to be used, such as on pens, there are two horizontal logo versions that may be used as alternatives. These logos can also be appropriate when a third-party white-labeled web application provides limited height space for a logo.
line stack logo
line end logo
Circle Logo
The circular logo is a secondary version that may be used as an alternative in limited design contexts such as formal invitations and fundraising communications.
The University Seal
The Georgia State University seal is the official mark indicating authenticity in both the ceremonial and legal senses. It is used exclusively by the president, provost and the legal and financial affairs departments. The seal is used on certificates, diplomas and invitations to official functions. The university seal should not be used as a logo or as a marketing tool.
An important part of Georgia State’s visual identity program is the university Athletics logos, including the mascot Pounce. The Athletics logos promote Athletics and school spirit.
A number of Athletics logos are available for use in publications, signs, displays and other promotional materials that support school spirit. These images are distributed through Public Relations and Marketing Communications and Athletics. Promotional items for giveaways or sale must go through Affinity Licensing for distribution.
Like the university logo, the Athletics logos may not be manipulated or changed in any way and should always be reproduced from official artwork in official colors in the manner described in this guide. Athletics logos, including the Panther Head, are copyrighted. No mascot caricatures are allowed.
Primary Athletics Logos
Pantherhead
GSU with Pantherhead
Georgia State Wordmark
Colors
Pounce is a copyrighted image and should always appear in his official colors — PMS 286 blue and white. The red in Athletics logos is PMS 186. To ensure uniform color reproduction, Pounce colors may not be screened. For further guidance, contact Public Relations and Marketing Communications. See more information on color use here.
Logo Policy
- The Georgia State University logo is a registered trademark protected by federal law.
- All Georgia State publications will display an approved university logo.
- All Georgia State Web sites will display an approved university logo.
- The logos may not be altered in any way, and the colors may not be changed.
- The space around the logo must be respected, making sure the logo is visible in the design.
- No academic or administrative unit, department, center, institute, program or grant may have its own logo except as specified in these guidelines.
- The university logo may appear with other logos on publications for cooperative programs.
When is it appropriate for a group other than Athletics to use the Athletics logo?
Answering “yes” to the following questions MAY mean that you will be able to use the athletics logo. Logo use must be approved by Public Relations and Marketing Communications and Athletics before being produced. Leave plenty of time for approval in the production process.
- Will the item be used to promote the university as a whole, not just an individual group, department or program?
- Does the logo stand alone (not grouped with other elements such as type, graphics or unit names)?
- Will the item be distributed for free?
- Have you received permission from Public Relations and Marketing Communication and Athletics to use the logo?