Logos are available for use by academic and administrative units. If you have questions about university or athletic logos, contact us for assistance.
The primary stacked logo should be used whenever possible. The flame is an abstract representation of the letters G and S, but the function of this mark is not that it can be read as the school’s initials, but that it is a strong visual symbol that is easily recognized, remembered and associated with Georgia State University. Further symbolism may be read into the mark. There is a flame-like aspect that can be seen as symbolizing the traditional flame of knowledge, as well as the mythical phoenix, the symbol of the post-Civil War resurrection of Atlanta.
Do not modify the logo to fit a design idea. Modify the idea to fit the logo
Create your own logo. If you don’t have a correct logo, don’t make one yourself. Request a logo from Public Relations & Marketing Communications.
Never manipulate the logo. Do not change the type, the colors or the structure. Do not redraw, distort or add anything to it.
The primary logo should be used on all external communication and on internal communication that needs a professional or formal approach. As the primary graphic identity for the university, the primary logo or an approved sub-brand lockup must appear on all external communications.
Never manipulate the flame. Do not change the colors or the structure. Do not redraw, distort or add anything to it including type.
flame with underline
flame without underline
An important part of Georgia State’s visual identity program is the university Athletics logos, including the mascot Pounce. The Athletics logos promote Athletics and school spirit.
A number of Athletics logos are available for use in publications, signs, displays and other promotional materials that support school spirit. These images are distributed through Public Relations and Marketing Communications and Athletics. Promotional items for giveaways or sale must go through Affinity Licensing for distribution.
Like the university logo, the Athletics logos may not be manipulated or changed in any way and should always be reproduced from official artwork in official colors in the manner described in this guide. Athletics logos, including the Panther Head, are copyrighted. No mascot caricatures are allowed.
GSU with Pantherhead
Georgia State Wordmark
Pounce is a copyrighted image and should always appear in his official colors — PMS 286 blue and white. The red in Athletics logos is PMS 186. To ensure uniform color reproduction, Pounce colors may not be screened. For further guidance, contact Public Relations and Marketing Communications. See more information on color use here.
- The Georgia State University logo is a registered trademark protected by federal law.
- All Georgia State publications will display an approved university logo.
- All Georgia State Web sites will display an approved university logo.
- The logos may not be altered in any way, and the colors may not be changed.
- The space around the logo must be respected, making sure the logo is visible in the design.
- No academic or administrative unit, department, center, institute, program or grant may have its own logo except as specified in these guidelines.
- The university logo may appear with other logos on publications for cooperative programs.
Answering “yes” to the following questions MAY mean that you will be able to use the athletics logo. Logo use must be approved by Public Relations and Marketing Communications and Athletics before being produced. Leave plenty of time for approval in the production process.
- Will the item be used to promote the university as a whole, not just an individual group, department or program?
- Does the logo stand alone (not grouped with other elements such as type, graphics or unit names)?
- Will the item be distributed for free?
- Have you received permission from Public Relations and Marketing Communication and Athletics to use the logo?