VISUAL COMMUNICATION

Visual communication is rooted in creativity, but there are principles and standards that inform work of the highest quality. Videos, photography, print and digital communications should aspire to meet a quality standard that reflects the value and importance of Georgia State. Fundamental visual communication, such as logos, wordmarks, typography and color, must conform to Georgia State’s guidelines to ensure they work in harmony to extend the university’s brand.

DID YOU KNOW?

U.S. News & World Report ranked Georgia State the No. 2 most innovative college or university in the nation.

TYPOGRAPHY & COLOR

The university has two official typefaces, Gill Sans and Usherwood, which should be used in publications. Both fonts are very readable and are available in a variety of formats.The university primary colors are blue and white. These two colors should be the strongest palette on layouts created for Georgia State.

EXPLORE OPTIONS

VIDEO & PHOTOGRAPHY

A picture may be worth a thousand words, but we know it is sometimes difficult to find the right photography or video to meet your needs. We can help you with portraits, custom event photography, event and speaker videos, and custom videos.

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upper body side shot of female student with night skyline of Atlanta in background

UNIVERSITY LOGOS

The Georgia State logo communicates the character and reputation of the university. It creates immediate and positive recognition. The university has several variations of the signature logos to meet different design needs.

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Picture of trees