Metrics and Analytics

Maintaining an effective website is a continual process, much like cultivating a garden. Content needs to be pruned and shaped to meet the expectations of users and the university. Analytic data on how your users use the site provide a crucial first step for planning an effective presentation.

We measure the traffic and use of each site using our WordPress themes. The data provide insights into how users use the site, how they get to the site and what they search for while on the site. Measuring and reviewing that data help us determine how navigation can be improved, what content most appeals to the audience and where there might be barriers to accessing or understanding the site.