Search Engine Optimization (SEO)
Websites are not useful unless users can find them. Search Engine Optimization (SEO) is increasingly important for websites that want to stand out from their competition by being at the top of their intended audience’s search results.
Digital Strategy provides tools to assist you in improving the organic search rankings – consistently showing up in the top tier of search results without having to resort to paid advertising or keyword placement strategies.
What Can You Do to Improve Your Site’s SEO?
Site Audit
Regularly perform audits of your website’s content and your search engine organic results for key phrases. Ensure you have optimized key words and meta descriptions for pages you want to show up in search engine rankings. Use the Yoast SEO tools on your WordPress site to identify where there are gaps in your site's content or where content could be rewritten or improved. This will increase your ranking on search engines.
Competitive Analysis
Look at competitors' search engine results. By understanding what others in the industry are doing, you can determine how your site can leverage the same techniques or avoid traps others have fallen into.
Training and Consultation
Request a consultation and training session for your Web content providers about SEO best practices and tools.
Mobile Device Optimization
Use the latest mobile tools in the WordPress Page Builder to format your content for mobile device viewing.