Maintaining an effective website is a continual process, much like cultivating a garden. Content needs to be pruned and shaped to meet the expectations of users and the university. Analytic data on how your users use the site provide a crucial first step for planning an effective presentation.
Websites are not useful unless users can find them. Search Engine Optimization (SEO) is increasingly important for websites that want to stand out from their competition by being at the top of their intended audience’s search results.
Usability looks at how easy it is for a user to navigate your website and accomplish the goals you've set for the site (for example, apply for admission to a college, sign up for training services, find information resources, etc.). Reviewing your site for usability issues and finding ways to address them is critical for a functional and effective Web presence. Without it, your site risks being too difficult to use.
Creating accessible websites is critical for any customer-oriented website. Whenever possible, sites should be built to allow users to navigate and experience the site regardless of physical limitations. Digital Strategy leverages tools that conform to the standards for accessibility in our templates.
There are numerous free and paid tools online that allow you to test and optimize your website's speed and performance.