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Information architects make websites make sense. Their work overlaps with that of graphic designers, user experience experts, project managers, and front-end developers. But while designers focus on color and typography and developers deal with code, the organization of information is the information architect’s main gig. Just like the architect of a building makes decisions about placement of columns, windows and doors, a web page architect might ask, “What information belongs on our home page? Should we put team bios on our About page or with our contact information? Will more people click this button if we put it on the right instead of the left?”