Usability looks at how easy it is for a user to navigate your website and accomplish the goals you've set for the site (for example, apply for admission to a college, sign up for training services, find information resources, etc.). Reviewing your site for usability issues and finding ways to address them is critical for a functional and effective Web presence. Without it, your site risks being too difficult to use.
How Can You Improve Your Site's Usability?
Peer Site Comparisons for Best Practices
A comprehensive review of your peer institutions' websites is a good way to analyze trends and common conventions to determine:
Content gaps and opportunities
Feature enhancements that will provide better site experiences
Readability and Comprehension Level of Content Reviews
A key factor in building a well-used site is providing content that is well-written and easy to understand by your audience. Digital Strategy provides templates and guidelines for fonts, headings, color use, labeling and structure. Analyze the content of your site to ensure you are following university guidelines.