Web Color Guidelines

Aside from our logo, the best way to communicate the Georgia State brand identity on the Web is by using our color palette. Each color holds varying degrees of importance in the palette, yet each one plays a distinct role in defining Georgia State.

Primary Colors

The university primary colors are blue and white. These two colors should be the strongest palette on layouts created for Georgia State.

Georgia State Blue

rgb 0 57 166
hex 0039A6

White

rgb 255 255 255
hex FFFFFF

Secondary Color Chart

Red Accent

rgb 198 12 48
hex CC0000

Blue Steel

rgb 55 64 87
hex 374057

Cool Blue

rgb 0 113 206
hex 0071CE

Vibrant Blue

rgb 0 175 240
hex 00AEEF

*Note: White text with #00AEEF background may not meet accessibility contrast requirements for small text. Verify accessibility contrast before using and consider #007CE as an alternative.

Light Blue

rgb 151 202 235
hex 97CAEB

Light Gray

rgb 238 238 238
hex EEEEEE

Medium Gray

rgb 204 204 204
hex CCCCCC

Dark Gray

rgb 119 118 121
hex 767679

Typography on Georgia State Blue

Right

Wrong